ARC (ASICS Running Club) is a global running community powered by ASICS, bringing together fitness enthusiasts who share a passion for movement, consistency, and performance. The ARC activations in Pune and Ahmedabad aimed to energize local running communities while reinforcing ASICS’ commitment to an active lifestyle and purposeful training.
Story
ARC activations are high-energy, community-driven experiences that thrive on momentum and participation. While the on-ground events successfully brought runners together, ASICS needed visually compelling video content that could capture the intensity, emotion, and community spirit of these runs. The challenge was to translate the raw energy of early-morning runs, group training, and post-run moments into impactful visual stories—without relying on traditional promotional formats.
We produced a series of dynamic event videos for ARC Pune and Ahmedabad, focused on authenticity, motion, and emotion. By capturing real runners in action, candid interactions, and the collective rhythm of the runs, the videos showcased the true essence of the ASICS Running Club.
Our approach emphasized fast-paced edits, cinematic framing, and natural sound design to reflect the endurance, camaraderie, and motivation that define ARC. Each video was crafted to feel immersive—placing the viewer right in the middle of the run, the effort, and the achievement.
The final output delivered powerful visual assets that highlighted the spirit of ARC activations, strengthened brand recall, and preserved the energy of the events through compelling storytelling—extending the experience beyond the track and into the screen.